Femenines, emocional i felices: l’estil Lolita i les seves noves pràctiques respecte a la feminitat i la bellesa

Abstract

This article is based on an ethnographic study of Lolitas that was carried out between the years of 2010 and 2012. This new youth culture appeared in Spain in 2000 in the framework of the activities, practices, and merchandising related to Japanese popular culture and the world of manga comics. It originated in Japan at the beginning of the 1980s as an aesthetic and artistic movement that aspired to resisting the rigidity and homogeneity that affected women’s bodies, as well as those of men, through new body, performance, and visual practices. Lolita style recovers the body images and artistic spirit of eighteenth and nineteenth century Europe, for example of Rococo and the Victorian era, and carries out a process of bricolage with the Japanese pop culture of the twentieth century. Thus a spectacular way of dressing that represents a stance and an attitude towards life and society is created.